Text Link Ads

The top search engines look at two main items for ranking a web site, content and link popularity. There are many other smaller factors involved in ranking well, however, these are the top two items.

Content
The number one biggest item that the search engines look for when judging content is the title of each web page. Each web page of your site needs to have a different title. Do not use your company name for all of your titles. The search engines will also weight the words that are closest to the top of your web page the highest. So, make sure the keyword phrase that you are going for is located toward the top (and in the title). Other things you can do for content is use header tags, bold, underline, and numbered lists with your keyword phrase.

Link Popularity
Now, that the content is at a reasonable level, you will need to start getting links that point to your site. The trick to this is getting links that have your keyword phrase in the text of the link itself. You could spend months building your links, one by one. Requesting link trades, hoping the webmaster responds to you. You could purchase expensive links from high end sites, costing $200 or more per month

Sell Text Links On Your Web Sites
Text Link ads serves as a broker between the buyers (web sites needing inbound links) and the sellers (web sites linkinf to other sites from their own site).This can prove to be a lucrative business if you have a web site with some decent traffic and page ran